H&M Taps Lana Del Rey for Fall Advertising

H&M’s TORCH SONG DUET: Speculation about indie chanteuse Lana Del Rey fronting H&M’s fall fashion campaign reached a fever pitch in June, but the Swedish retailer has remained mum on the subject. Until now. H&M on Monday confirmed to WWD that Del Rey will indeed be the global face of H&M’s fall advertising — with a second campaign planned for winter. Del Rey’s retro look — Sixties-inspired minidresses and long “ironed” hair has invited comparisons to Priscilla Presley’s early days with Elvis. It has not gone unnoticed by the fashion industry. Mulberry named a handbag after the singer and she was signed in January by Next modeling agency; Del Rey landed on the cover of Vogue in March. The H&M gig is her first modeling job.

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