FLORENCE — Gucci sealed its 90th anniversary this year with the unveiling Monday of the Gucci Museo in the heart of Florence, the famed Piazza della Signoria
Gucci is celebrating its 90th birthday by inaugurating a museum in its Florentine birthplace.
Gucci treasures have been collected in a Medieval palazzo on Piazza della Signoria, which opens to the public on Wednesday.
Among the items on display are the iconic bamboo handle bag and horse bit loafers that helped the brand become an international must among the 1950s jet set. Gucci's more recent red carpet gowns also can be admired.
Guccio Gucci founded the brand in 1921 with leather goods inspired by his years working as a porter in London's posh Savoy Hotel.
Gucci creative director Frida Giannini said before Monday night's gala inauguration that it is the first time such hidden treasures are open to the public.